Hop Head Tours

Tour Ambassadors (TA)


Job Title: Tour Ambassador

Job Type:  Part-time

Compensation:  $15/ hour ($10/hour training).

Locations:  Madison Area, Milwaukee Area

Working Hours:  Thursday – Sunday, tour times vary (typically afternoons and evenings)


Job Description/Overview

Tour Ambassadors for Hop Head Tours are part adventure guide, part concierge, part historian, and part sommelier.  You will be actively guiding our guests as they embark upon an educational adventure that typically visits 3-4 brewery, winery, and/or distillery locations over the course of 4-5 hours.  Our Tour Ambassadors (TA’s) lead from the front, either driving our shuttle buses or riding lead bike, as they provide local historical context, pertinent tour stop information, tasting and appreciation guidance, and giving recommendations based upon our guests’ tastes. TA’s are also responsible for maintaining the tour schedule and bus cleanliness, ensuring guest comfort , taking photos and gathering other marketing materials, as well as building and maintaining positive relationships with our business partners and potential guests/clients.



-26 years old +

-Valid Wisconsin driver’s license and a clean driving record (Reviewed as part of the hiring process, subject to approval by our Insurer)

-Availability at least 2 Saturdays per month – opportunities for Thursday, Friday, and Sunday tours with experience and training.

-Comfortable with public speaking; leading small to medium sized groups (4-14 people)

-Willingness to drive a 14 passenger shuttle bus (training provided) and/or ride a bicycle 5-13 miles

-An identifiable passion for the craft or industry of beer, wine, and distilled spirits- as well as a demonstrable willingness to learn extensively about alcohol and history

-Friendly and helpful attitude and demeanor

-Willingness/ability to dedicate 4-6 consecutive weekends (Saturday) for training and certification


Preferred Qualifications

-Experience in the hospitality, tourism, food/bar service, or teaching fields

-Local knowledge of the food, art, music, and/or culture scenes and as well as the geographic region and attractions

-Cicerone Beer Server Certification (if you don’t have it, we will pay for your certification)

– Professional experience with the production, distribution, history, marketing, or appreciation of alcoholic beverages



-Greet guests and provide a tour overview and/or safety briefing

-Drive 14 passenger shuttle bus between tour stops and/or lead cycling groups by bicycle

-Follow established tour routes and protocols for each tour stop

-Maintain tour schedule and make appropriate adjustments as necessary

-Deliver prescribed historical and educational information relevant to each tour stop or attraction

-Answer guest questions, provide advice and guidance when appropriate, and give recommendations when needed / asked for

-Lead guided tastings or brief technical tours when required

-Maintain proper financial tracking, maintenance and tour logs

-Take photos and provide Hop Head Tours with other relevant marketing materials

-Ensure cleanliness of the bus and maintain water/snack levels after each tour

-Build and maintain positive relationships with our business partners and potential guests/clients


Click Here for the full and complete Tour Ambassador Job Description.




How to Apply

Candidates that meet the above Requirements, Qualifications, and Qualities, accept the job responsibilities, and are willing to commit to training are encouraged to apply be emailing us the following at info@hopheadtours.com:

-A brief statement detailing why you want to be a Tour Ambassador for Hop Head Tours

-An outline of any qualifications you have for the position and any previous professional experience relating to those qualifications (see Preferred Qualifications above)

-An outline of any skills or certifications that you have related to the position (e.g. “homebrewer” or “BJCP Judge”)

-A brief statement regarding any or all of the qualities we seek in Tour Ambassadors and why you feel they exemplify you (see Tour Ambassador Qualities We Seek above)

-Any other skills you have that may be useful to the position or to Hop Head Tours (language fluency, professional skills, etc.)

-Contact information where we can reach you for follow-up

We will accept traditional resume/cover letters as well as emailed statements that include the information listed above.  Candidates best suited to the position will be contacted to meet with our staff for an in-person interview.  Please make sure to include your name and “Application for Tour Ambassador Position” in the subject line.  Feel free to include attachments or simply include all the information in the body of the email.

If you have any questions about the position, we encourage you to visit us online and check out our Employee FAQ below or contact us by telephone at 608-467-5707.

Employment FAQ’s



We look forward to hearing from you!